What is relationship marketing architecture (RMA)?

Relationship marketing architecture is composed of two parts: Relationship marketing, and architecture.

Relationship marketing refers to all aspects of actively establishing a dialog with your clients. This includes direct marketing, email, web, and database marketing.

Architecture addresses the various layers and how they work together.

Much like an electrical or plumbing blueprint, RMA identifies the data sources and outputs -- as well as the logic, the data transformations and the linkages -- that define the various layers of a multi-channel relationship marketing program.

RMA maps the client conversation through the lifecycle stages and ensures that the right personalized message is sent to the right person at the right time from the appropriate source.

We assist agencies and clients in the creation of relationship marketing programs.

With over 30 years of direct marketing, IT, Operations, project management, E-mail marketing, database marketing and business consulting experience, we take the mystery out of what is involved. We build a RMA that shows you how to get from here to there and the business case for doing it!

We help you identify what is unique about your client relationship. Then we use this information to design relationship marketing programs that build on this uniqueness and emphasize your customer value proposition.

In short, we help implement, monitor and evaluate multi-channel relationship marketing programs that build customer affinity.

Practice makes perfect! Contact us to benefit from our experience.

Jacques Spilka
Relationship Marketing Architecture

4535 Hampton avenue
Montreal, Quebec   H4A 2L5

(514) 573-2462

Business Solution Architecture | Relationship Marketing | Data Base Marketing | Business Process Reengineering